ICP Consulting has reinforced its presence in Mexico with a strategic alliance with the consultancy Solution Partners, a group with extensive experience in marketing and sales, strategic planning for market access, and expert in commercial solutions for all types of companies, from small and medium to large corporations.
This alliance favors the development of ICP Consulting’s activity in this country, in order to increase the presence of Spanish products and services in the Mexican market. Likewise, it plans to promote access to Mexican products in Europe, as well as their distribution in commercial networks in the Mediterranean and the Middle East.
Both ICP Consulting and Solution Partners have high expectations in this strategic alliance, especially in the food product lines, one of their most experienced sectors, because they foresee that the uncertain future of the North American Free Trade Agreement (NAFTA), will guide much of the Mexican production towards European markets. In this sense, they point out that a certain shift of Mexican producers and manufacturers towards European markets has already been appreciated, and they estimate that something similar will happen with technological and high added value services.
Initially, the alliance between ICP Consulting and Solution Partners is oriented to the food and ICT sectors, mature industries with a great demand currently in Mexico, although they do not rule out to expand the range of collaboration and its extension to other economic sectors in the near future.
As a first objective, the alliance will enable well known Spanish food brands to be present or reinforced in the Mexican market, where Spanish products are well appreciated.