{"id":15847,"date":"2017-10-13T10:22:43","date_gmt":"2017-10-13T10:22:43","guid":{"rendered":"https:\/\/icpconsulting.es\/?p=15847\/"},"modified":"2017-11-30T12:30:23","modified_gmt":"2017-11-30T12:30:23","slug":"guantes-papel-carnes-buena-prensa-2","status":"publish","type":"post","link":"https:\/\/icpconsulting.es\/?p=15847","title":{"rendered":"Ni guantes de papel, ni carn\u00e9s de buena prensa"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-15837 size-medium\" src=\"https:\/\/icpconsulting.es\/wp-content\/uploads\/2017\/10\/hipnosis2-200x300.gif\" alt=\"\" width=\"200\" height=\"300\" \/>La batalla fundamental que libra el poder para imponer su doctrina y allanar el camino hacia la consecuci\u00f3n de un programa m\u00e1s o menos definido se libra en el \u00e1mbito de las mentalidades. La coerci\u00f3n directa y la violencia material son herramientas que quedan reservadas a las sociedades regidas por el autoritarismo. En las democracias occidentales, siempre imperfectas en la aplicaci\u00f3n normativa de sus principios, los procesos de lucha y compromiso entre el <i>establishment<\/i> y los sectores que promueven el cambio social se desplazan desde el territorio de la fuerza hasta el mundo de la representaci\u00f3n. Esa configuraci\u00f3n del espacio mental, donde se delimitan las reglas del juego y el papel que corresponde a los actores sociales, se dirime a trav\u00e9s de la comunicaci\u00f3n.<\/div>\n<div><\/div>\n<div>El poder no es un atributo del sujeto, sino el fruto de una relaci\u00f3n asim\u00e9trica entre diferentes actores, ya sean personas, grupos sociales, organizaciones o Estados. Las f\u00f3rmulas para controlar, someter y decidir por los dem\u00e1s basculan entre la persuasi\u00f3n, la manipulaci\u00f3n, la coacci\u00f3n o el uso de la fuerza.<\/div>\n<div><\/div>\n<div>La autoridad es el ejercicio institucionalizado del poder, que logra legitimarse y obtener obediencia sin necesidad de recurrir a la violencia, al existir un consenso, una tradici\u00f3n o un marco normativo que lo sustentan. Pero frente a ella, siempre se alza la cr\u00edtica y la disidencia, que suponen otra forma de poder. Hay que tener cuidado de no caer en la seducci\u00f3n del contrapoder inefable. La asimetr\u00eda dial\u00e9ctica de los discursos del poder no justifica lecturas maniqueas y excluyentes.<\/div>\n<div><\/div>\n<div>La aceptaci\u00f3n es hija de la influencia y esta \u00faltima se ha convertido en el basti\u00f3n de los medios de comunicaci\u00f3n tradicionales, que flotan aferrados a la tabla de salvaci\u00f3n de su predicamento tras el naufragio digital.<\/div>\n<div><\/div>\n<div>Pero de nada sirve cegarse en una est\u00e9ril lucha contra los medios y los profesionales que desde ellos tratan de subsistir y hacer su oficio. La huella del poder y sus estrategias de dominaci\u00f3n y control mediante mecanismos culturales de exaltaci\u00f3n de la apariencia se extienden y ramifican por todo un universo significante. Resetear todo este gran programa implica plantar cara a las industrias del convencimiento, pero tambi\u00e9n viajar en sentido inverso. Hasta la fuente de las estructuras de pensamiento que se gestan en la infancia y respiran el ox\u00edgeno vital que insufla la educaci\u00f3n.<\/div>\n<div><\/div>\n<div>Una tarea de largo aliento que obliga a medir muy bien los discursos y a no caer en la tentaci\u00f3n de desenvainar el sable cada vez que se cruza un guante por el camino. Y menos todav\u00eda a repartir carn\u00e9s de buena prensa a qui\u00e9nes resulten simp\u00e1ticos. Tener voz propia no se improvisa y hacerla audible puede resultar arduo. Tan arduo e infinito como la verdad. Tan bellamente revolucionario como una obra de arte. Tan irreductiblemente eficaz como una noche de amor.<\/div>\n<div><\/div>\n<div><\/div>\n<blockquote><p><em><strong>Autor:<\/strong> Jordi Navas, Responsable Comunicaci\u00f3n Corporativa ICP Consulting.<\/em><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>La batalla fundamental que libra el poder para imponer su doctrina y allanar el camino hacia la consecuci\u00f3n de un programa m\u00e1s o menos definido se libra en el \u00e1mbito de las mentalidades. La coerci\u00f3n directa y la violencia material son herramientas que quedan reservadas <\/p>\n","protected":false},"author":1,"featured_media":15838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2190],"tags":[],"class_list":["post-15847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-nuevo","category-2190","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ni guantes de papel, ni carn\u00e9s de buena prensa - Icpconsulting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/icpconsulting.es\/?p=15847\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ni guantes de papel, ni carn\u00e9s de buena prensa\" \/>\n<meta property=\"og:description\" content=\"La batalla fundamental que libra el poder para imponer su doctrina y allanar el camino hacia la consecuci\u00f3n de un programa m\u00e1s o menos definido se libra en el \u00e1mbito de las mentalidades. 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